VANTA /FORM.
A self-initiated Fiden concept for a technical outerwear label — turning product discovery into an editorial experience of campaign imagery, typography and commerce interactions.
The project explores how a technical outerwear label could turn product discovery into an editorial digital experience. Campaign imagery, expressive typography, choreographed scrolling and recognisable commerce interactions share one visual language — including product pages, size selection and the shopping bag. It is an interactive demo, not a production transactional store; payment checkout is not active.
What we built
Commerce as an experience
Most fashion commerce falls back on familiar grids, filters and product cards. VANTA / FORM pushes the opposite direction: almost entirely monochrome, with oversized type mixed with editorial serif moments, technical-fashion photography and scroll treated as choreography. Garments, full-body imagery, material details and negative space move through campaign-like compositions, while functional states continue the same visual language.
An interactive fashion-commerce prototype.
The deployed prototype demonstrates the front-end commerce experience: immersive homepage, collection discovery, product-detail states, size selection and shopping-bag interactions.
View interactive demoReal Estate Matching Platform